Brand warriors: corporate leaders share their winning strategies
Material type: TextPublication details: 2003 Profile Books LondonDescription: - xiv, 263pISBN:- 1-86197-592-9
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | H.T. Parekh Library | GSB Collection | 658.827 GIL (Browse shelf(Opens below)) | Available | 26048 |
Browsing H.T. Parekh Library shelves, Collection: GSB Collection Close shelf browser (Hides shelf browser)
658.827 FRA The science and art of branding | 658.827 FUT Future of branding | 658.827 GAN Global brands | 658.827 GIL Brand warriors: corporate leaders share their winning strategies | 658.827 GLO Global branding and country of origin: creativity and passion / | 658.827 GUP 7 principles of brand management | 658.827 HAC Darwin's brands : adapting for success |
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325 dt 03/07/2003
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