Innovations in marketing

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Material type: Text

TextPublication details: 2002 ICFAI, Institute HyderabadDescription: xii, 182p; -ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 KAU (Browse shelf(Opens below))	Available		26188

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Previous	658.8 KAP Kapferer on luxury: how luxury brands can grow yet remain rare /	658.8 KAP Luxury strategy:break the rules of marketing to build luxury brands /	658.8 KAR New horizons in marketing	658.8 KAU Innovations in marketing	658.8 KAY Marketing issues in Western Europe: changes and development	658.8 KEL Marketing in practice 1999-2000	658.8 KER Strategic marketing problems : cases and comments	Next

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