Brand mantras: finding a place in the minds & hearts of consumers

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Material type: Text

TextPublication details: 2001 Response Books New DelhiDescription: - 111pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 KAP (Browse shelf(Opens below))	Available		26224

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Previous	658.827 JON What's in a brand : building brand equity through advertising	658.827 KAP Strategic brand management: creating & sustaining brand equity long term	658.827 KAP Strategic brand management: creating & sustaining brand equity long term	658.827 KAP Brand mantras: finding a place in the minds & hearts of consumers	658.827 KAP Brand switch	658.827 KAP New strategic brand management : advanced insights and strategic thinking	658.827 KAP New strategic brand management : advanced insights and strategic thinking	Next

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