Understanding consumers: building powerful brands using consumer research
Material type:
TextPublication details: 2003 Tata McGraw Hill New DelhiDescription: - xiii, 234pISBN: - 07-047409-5
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H.T. Parekh Library | GSB Collection | 658.8342 PAR (Browse shelf(Opens below)) | Available | 26398 |
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| 658.8342 NUN Mass affluence:seven new rules of marketing to todays consumer | 658.8342 O'SH The marketing power of emotion | 658.8342 PAN Business and consumer analytics | 658.8342 PAR Understanding consumers: building powerful brands using consumer research | 658.8342 PET Consumer behavior and marketing strategy | 658.8342 PET Consumer behaviour and marketing strategy | 658.8342 PRA Theory of consumer behavior |
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