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Consumer behavior and marketing strategy
Material type:
TextPublication details: 1996 Irwin Inc. ChicagoDescription: - xxvii, 738pISBN: - 0-256-13904-0
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H.T. Parekh Library | GSB Collection | 658.8342 PET (Browse shelf(Opens below)) | Available | 26445 |
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| 658.8342 O'SH The marketing power of emotion | 658.8342 PAN Business and consumer analytics | 658.8342 PAR Understanding consumers: building powerful brands using consumer research | 658.8342 PET Consumer behavior and marketing strategy | 658.8342 PET Consumer behaviour and marketing strategy | 658.8342 PRA Theory of consumer behavior | 658.8342 PRA Theory of consumer behavior |
32244 dt 07/09/2003
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