brands and firebrands: insights from experts

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Material type: Text

TextPublication details: 2003 ICFAI, Institute HyderabadDescription: xiv, 166p; display rackISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 CHA (Browse shelf(Opens below))	Available		26665

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Previous	658.827 CAS Case studies on brand management: vol. I	658.827 CAS Case studies on brand management: how to break the clutter	658.827 CAS Case studies on brand management: new paradigms	658.827 CHA brands and firebrands: insights from experts	658.827 CHA Brandmaps:the competitive marketing strategy game	658.827 CHE Understanding brands	658.827 CHE From brand vision to brand evaluation:The strategic process of growing and strengthening brands.	Next

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