Building, measuring and managing brand equity

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Material type: Text

TextPublication details: 2004 Pearson Education (Singapore) Pte. ltd., SingaporeEdition: 2Description: xxvi, 788pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 KEL (Browse shelf(Opens below))	Available		26817

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Previous	658.827 KAP New strategic brand management : advanced insights and strategic thinking	658.827 KAP New strategic brand management : advanced insights and strategic thinking	658.827 KEL Strategic brand management: Building, measuring, and managing brand equity	658.827 KEL Building, measuring and managing brand equity	658.827 KEL Building, measuring and managing brand equity	658.827 KEL Strategic brand management: Building, measuring , and managing brand equity	658.827 KEL Strategic brand management: Building, measuring, and managing brand equity	Next

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