Beyond branding:how the new values oftransparency and integrity are changing the world of brands

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Material type: Text

TextPublication details: 2003 Kogan Page India New DelhiDescription: XIII+236ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 IND (Browse shelf(Opens below))	Available		27253

Previous					No cover image available		No cover image available	Next
Previous	658.827 HIL Infinite asset :managing brands to build new value	658.827 HOL Global brand : gow to creat and develop lasting brand value in the world market	658.827 HOL How brands become icons: the principles of cultural branding /	658.827 IND Beyond branding:how the new values oftransparency and integrity are changing the world of brands	658.827 INS Case studies in brand management	658.827 JAI Managing Brand Transgressions: 8 Principles to Transform Your Brand /	658.827 JAM Pharma sim: a brand management simulation	Next

2110 dt 30/03/2004

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