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Ideation: the birth and death of ideas

By:

Graham, Douglas ; Bachmann, Thomas T

Material type: Text

TextPublication details: 2004 John Wiley & Sons CanadaDescription: xv,240p 23 cm ; Hard BoundISBN:

978-0471479446

Subject(s):

Psychology Creative ability in business Intellectual property

Contents:

Section A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation.

Summary: Using case studies and firsthand interviews with innovators past and present, Ideation explores how individuals and companies develop creative ideas and bring them to full fruition. It provides practical, comprehensive advice for managing our big ideas so that we gain the most benefit from them - in our personal lives, our companies, and our society in general." "For business leaders and entrepreneurs, Ideation explores the life cycle of ideas and explains every step of the ideation process. It provides unparalleled guidance on the vital subject of legal protections for ideas - including copyright, trademarks, and patents - and also covers the valuation of intellectual property as well as techniques for effectively marketing ideas to investors and licensees.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	153.2 GRA (Browse shelf(Opens below))	Available		27384

$29.95

Section A: Introduction: why ideas matter --
The mothers and fathers of invention --
Taxonomy of innovation --
Section B: The life cycle of ideas. Innovate: the birth of an idea --
Register: the first step for every new idea --
Protect: ensure recognition and reward --
Develop: improve your idea --
Value: what is your idea worth --
Market: finding investors and customers --
The death of an idea --
Section C: The innovation industry. A call to action --
The individual innovation imperative --
The corporate innovation imperative --
Academic innovation imperative --
Creative innovation imperative --
The global innovation imperative --
Section D: A vision for the future. The providers, merchants, and consumers of innovation.

Using case studies and firsthand interviews with innovators past and present, Ideation explores how individuals and companies develop creative ideas and bring them to full fruition. It provides practical, comprehensive advice for managing our big ideas so that we gain the most benefit from them - in our personal lives, our companies, and our society in general." "For business leaders and entrepreneurs, Ideation explores the life cycle of ideas and explains every step of the ideation process. It provides unparalleled guidance on the vital subject of legal protections for ideas - including copyright, trademarks, and patents - and also covers the valuation of intellectual property as well as techniques for effectively marketing ideas to investors and licensees.

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