Why CRM doesn't work

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Material type: Text

TextPublication details: 2003 Kogan Page LondonDescription: XV+263ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.812 NEW (Browse shelf(Opens below))	Available		27608

Previous					No cover image available	No cover image available		Next
Previous	658.812 NAS Delighting your customers: keep your customers coming back time and time again	658.812 NAY Customer chemistry: how to keep the customers you want-and say "Good Bye" to the ones you don't	658.812 NEW Loyalty.com: customer relationship management in the new era of internet marketing	658.812 NEW Why CRM doesn't work	658.812 ORE Building buyer relationships: successful sales and marketing in a business to business environment	658.812 PAR Relationship marketing on the internet :Creeate one on one bonds with prospects and customers and keep them forever	658.812 PAY Handbook of CRM	Next

081 dt 17/08/2004

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