What's in a name? advertising and the concept of brands

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Material type: Text

TextPublication details: 2003 Prentice Hall of India New DelhiEdition: 2Description: xxiii, 308pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	659.1 JON (Browse shelf(Opens below))	Available		27633

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Previous	659.1 JON How advertising works : The role of research	659.1 JON Does it pay to advertise ?	659.1 JON What's in a name? advertising and the concept of brands	659.1 JON What's in a name? advertising and the concept of brands	659.1 KAH Advertising and Promotion: What the Student Sees /	659.1 KAZ Advertising and sales promotion	659.1 KEL Cases in advertising management	Next

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