Contemporary strategy analysis: concepts, techniques, analysis
Material type: TextPublication details: 2001 Blackwell Business LondonEdition: 3 EdDescription: viii+461 p. 24 cm ; PbkISBN:- 0-631-20780-5
- 658.4012 GRA
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | H.T. Parekh Library | GSB Collection | 658.4012 GRA (Browse shelf(Opens below)) | Available | 27700 |
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The guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.
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