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Contemporary strategy analysis: concepts, techniques, analysis

By: Material type: TextTextPublication details: 2001 Blackwell Business LondonEdition: 3 EdDescription: viii+461 p. 24 cm ; PbkISBN:
  • 0-631-20780-5
Subject(s): DDC classification:
  • 658.4012 GRA
Summary: The guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.
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The guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.

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