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Market-based management: strategies for growing customer value and profitability

By:

Best, Rojer J

Material type: Text

Text

TextPublication details: 2005 Pearson Education Ltd., EnglandISBN:

0-13-129372-9

Subject(s):

Customer Relations

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.812 BES (Browse shelf(Opens below))	Available		28158

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Previous	658.812 BAT Simple ways to make your customers happy	658.812 BEJ Capturing customer equity: moving from products to customers	658.812 BER Eternal e-customer: how emotional intelligent interfaces can create long lasting customer relationships	658.812 BES Market-based management: strategies for growing customer value and profitability	658.812 BES Market-Based Management	658.812 BES Market-Based Management	658.812 BET The future of relationship marketing	Next

TRP/INV/011823 dt 10/03/2005

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