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Advertising management
Material type:
TextPublication details: 2006 Oxford University Press OxfordDescription: XII+716ISBN: - 0-19-567843-5
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | GSB Collection | 659.1 JET (Browse shelf(Opens below)) | Available | 29980 |
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| 659.1 JEF Advertising | 659.1 JEF Advertising | 659.1 JEF Advertising / | 659.1 JET Advertising management | 659.1 JON How advertising works : The role of research | 659.1 JON Does it pay to advertise ? | 659.1 JON What's in a name? advertising and the concept of brands |
1048 dt 17/07/2006
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