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Doing research projects in marketing management and consumer research
Material type:
TextPublication details: 2003 John Wiley & Sons (Asia) Pte Ltd., SingaporeDescription: VIII+210ISBN: - 0-415-26895-8
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | GSB Collection | 658.8072 MAC (Browse shelf(Opens below)) | Available | 30006 |
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| 658.804 ZEI Services marketing: Integrating customer focus across the firm | 658.804 ZEI Services marketing: integrating customer focus across the firm / | 658.804095 TAN Asian dimensions of services marketing | 658.8072 MAC Doing research projects in marketing management and consumer research | 658.809 MOO Indian foodgrain marketing | 658.809 SUR Digital business | 658.8091734 GOP Tapping rural markets: concepts and cases |
ANE/ch/06-07/14651 dt 04/07/2006
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