Retailization: brand survival in the age of retailer power

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Material type: Text

TextPublication details: 2007 Kogan Page LondonDescription: 221ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 THO (Browse shelf(Opens below))	Available		30942

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Previous	658.827 TEM Asia's star brands	658.827 TEM The Branding of MTV: will internet kill the video star?	658.827 TEM Advanced brand management: building and activating a powerful brand strategy /	658.827 THO Retailization: brand survival in the age of retailer power	658.827 TRO Big brands big trouble: lessons learned the hard way	658.827 TRO Differentiate or die: survival in an era of killer competition	658.827 UPS Master brand manadate: management strategy that unifies companies and multiplies value	Next

1940 dt 14/02/2007

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