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The service-dominant logic of marketing
Material type:
TextPublication details: 2006 Prentice Hall of India New DelhiDescription: XVIII+449ISBN: - 81-203-3040-4
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | GSB Collection | 658.8 LUS (Browse shelf(Opens below)) | Available | 30951 |
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| 658.8 LEV Marketing imagination | 658.8 LEV Face book designing your next marketing campaign marketing | 658.8 LOV Marketing Challenges : Cases and exercises | 658.8 LUS The service-dominant logic of marketing | 658.8 LUX Luxury marketing: a challenge for theory and practice / | 658.8 MAM Principles and practice of marketing in India | 658.8 MAM Marketing management |
2006/ crb/0000606 dt.12.3.2007
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