Case study handbook: How to read, discuss and write persuasively about cases.
Material type: TextPublication details: 2007 Harvard Business School Press Boston, MADescription: 272p. 23 cm ;PbkISBN:- 9781422101582
- 658 ELL
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | H.T. Parekh Library | GSB Collection | 658 ELL (Browse shelf(Opens below)) | Available | 31498 |
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pt. 1. Analysis. How to analyze a case --
Case analysis demonstration --
Problems --
Decisions --
Evaluations --
pt. 2. Discussion. How to discuss a case --
pt. 3. Writing. How to write a case-based essay --
Problem essays --
Decision essays --
Evaluation essays --
pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) --
General Electric : Major appliance business group (abridged) --
General Motors : Packard electric division --
Malaysia in the 1990's --
Whistler Corporation.
Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases (Paperback) 01 Edition is a comprehensive guide on business cases. The book comprises of chapters on classification of cases according to the analytical task and how to write case-analytical essays. In addition, the book has several sample Harvard Business School cases, and an exclusive chapter on how to talk about cases more effectively. This book is essential for prospective or current management students.
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