Strategic marketing management
Material type:
TextPublication details: 2001 ICFAI UniversityDescription: 266Subject(s):
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | GSB Collection | 658.802 STR (Browse shelf(Opens below)) | Available | 31727 |
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| 658.802 SMI Handbook of marketing communications; an integrated approach | 658.802 STE Measuring Purchasing Performance | 658.802 STE Marketing channels | 658.802 STR Strategic marketing management | 658.802 TAL The Theory and practice of revenue management | 658.802 TAO Marketing the unorganised sector: issues, perspectives and strategies | 658.802 VAR Internal marketing: directions for management |
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