Social media marketing

By:

Tuten, Tracy L., ; Solomon, Michael R

Material type: Text

TextPublication details: 1999 Pearson New DelhiDescription: 23 cm ; Pbk 248 pISBN:

978-93-325-3656-2

Subject(s):

Internet marketing Social Media Online social networks Internet Advertising Social media--Economic aspects

DDC classification:

658.872 TUT

Summary: Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.872 TUT (Browse shelf(Opens below))	Available		35093

Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights.

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