Harvard Business Review on brand management

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Material type: Text

TextPublication details: 1999 Harvard Publications Boston, MADescription: v, 204 pISBN:

Subject(s):

Summary: Includes index

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 HAR (Browse shelf(Opens below))	Available		35259

Previous			No cover image available					Next
Previous	658.827 HAI Brand failures :the truth about the 100 biggest branding mistakes of all time	658.827 HAM Branding your business: promoting your business, attracting customers and standing out in the market place	658.827 HAR Harvard Business Review on brand management	658.827 HAR Harvard Business Review on brand management	658.827 HIL Infinite asset :managing brands to build new value	658.827 HOL Global brand : gow to creat and develop lasting brand value in the world market	658.827 HOL How brands become icons: the principles of cultural branding /	Next

Includes index

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