The Fall of advertising and the rise of PR

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Material type: Text

TextPublication details: 2002 Harper Business New YorkDescription: xxi, 295 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	659 RIE (Browse shelf(Opens below))	Available		37086

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Previous	658,88..EFF Effecive credit management: principles, Practic4es and success stories	659 HAR Business to business marketing communications	659 LEW Complete Advertising and Marketing Handbook	659 RIE The Fall of advertising and the rise of PR	659.1 AAK Advertising management	659.1 ADV Advertising: theory and practice	659.1 AND Advertising management: text and cases	Next

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