The Branding of MTV: will internet kill the video star?

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Material type: Text

TextPublication details: 2008 John Wiley & Sons (Asia) Pte Ltd., SingaporeDescription: xi, 246 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 TEM (Browse shelf(Opens below))	Available		37087

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Previous	658.827 TEM Hi-Tech Hi -Touch branding: creating brand power in the age of technology	658.827 TEM Romancing the customer: maximizing brand value through powerful relationship management	658.827 TEM Asia's star brands	658.827 TEM The Branding of MTV: will internet kill the video star?	658.827 TEM Advanced brand management: building and activating a powerful brand strategy /	658.827 THO Retailization: brand survival in the age of retailer power	658.827 TRO Big brands big trouble: lessons learned the hard way	Next

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