Corporate social responsibility

Gratis Rs.425/-

1. Understanding Corporate Social Responsibility
2. Evolution of Company and CSR
3. Stakeholder Theory
4. Role of Various Institutions in CSR
5. Creating CSR Framework
6. Framework for Rating Corporate Social Responsibility
7. Sustainability and Its Challenges
8. The Indian Saga
9. Global CSR
10. The Road Ahead

Corporate Social Responsibility is a comprehensive textbook designed for postgraduate students of business management. The book explores the core concepts of corporate social responsibility (CSR) and explains them through numerous examples, mini cases, exhibits, and case studies.

Beginning with an introduction to CSR, the book goes on to discuss its evolution and the theories of corporate governance, as also the key concept of stakeholders of business. It explores the role of various institutions, the processes of integrating CSR into the strategic framework of organizations, and sustainability and its challenges. Further, it provides a framework for CSR reporting, an insight into the CSR practices prevalent in India, and a thematic representation of the global scenario. The book concludes by taking a look at the future trends in CSR.

Besides students of management, the book will be useful to professionals to understand that CSR is not philanthropy and that sustainable success in businesses can be achieved by striking a balance between the financial bottom line and the interest of the employees and the community at large.