Internet marketing : a practical approach in the Indian context

By:

Maity, Moutusy

Material type: Text

TextPublication details: 2017 Oxford University Press New DelhiDescription: Pbk xvi, 359 pISBN:

978-0199469550

Subject(s):

Income and wealth

DDC classification:

658.872 MAI

Online resources:

Click here to access online

Contents:

Overview Search Engine Optimization (SEO) Search Advertising Display Advertising Web Analytics The Online Consumer Social Media Marketing Social Media Analytics: Structured Data Social Media Analytics: Un-Structured Data Mobile Marketing E-mail Marketing Content Marketing and Online Marketing Strategy Looking Ahead

Summary: Internet Marketing, designed with the purpose of explaining concepts of the subject from an India-specific context, also provides comparisons of ways online marketing is dealt with in India and in the west. An apt textbook for students of MBA specializing in Marketing, it also describes the importance of digital resources such as social media and web analytics for the purposes of undertaking digital marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.872 MAI (Browse shelf(Opens below))	Available		38718

Gratis Rs.425/-

Overview
Search Engine Optimization (SEO)
Search Advertising
Display Advertising
Web Analytics
The Online Consumer
Social Media Marketing
Social Media Analytics: Structured Data
Social Media Analytics: Un-Structured Data
Mobile Marketing
E-mail Marketing
Content Marketing and Online Marketing Strategy
Looking Ahead

Internet Marketing, designed with the purpose of explaining concepts of the subject from an India-specific context, also provides comparisons of ways online marketing is dealt with in India and in the west. An apt textbook for students of MBA specializing in Marketing, it also describes the importance of digital resources such as social media and web analytics for the purposes of undertaking digital marketing

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