Indian Consumer: One Billion Myths, One Billion Realities / Alam Srinivas

By:

Srinivas, Alam

Material type: Text

TextPublication details: Chichester John Wiley & Sons 2008Description: 216 p., 23 cmISBN:

9780470822302 (pbk.)

Other title:

The Indian Consumer: One Billion Myths, One Billion Realities

Subject(s):

Consumer Behaviour Middle class Consumption (Economics) Consumers

DDC classification:

658.83954 SRI

Summary: It's critical to make a distinction between the Indian middle class and the country's consumption segment. Merely belonging to the middle-class segment doesn't automatically translate into an individual becoming a consumer in the Western sense of the word." "In terms of established socio-economic norms, while many Indian households can be dubbed as "possible" consumers, many are neither brand-conscious, nor do they clamor for goods of "conspicuous" consumption. They are still conservative savers, and not spenders." "These and other myths about the "Great Indian Middle Class" are explored in this provocative book."--Jacket.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.83954 SRI (Browse shelf(Opens below))	In transit from H.T. Parekh Library to H.T. Parekh Library since 09/05/2023		39844

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It's critical to make a distinction between the Indian middle class and the country's consumption segment. Merely belonging to the middle-class segment doesn't automatically translate into an individual becoming a consumer in the Western sense of the word." "In terms of established socio-economic norms, while many Indian households can be dubbed as "possible" consumers, many are neither brand-conscious, nor do they clamor for goods of "conspicuous" consumption. They are still conservative savers, and not spenders." "These and other myths about the "Great Indian Middle Class" are explored in this provocative book."--Jacket.

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