Applied data mining : statistical methods for business and industry

By:

Giudici, Paolo

Material type: Text

TextPublication details: England John Wiley 2005Description: xii, 364 p. 21 cm ; PbkISBN:

9812531785

Subject(s):

Data mining Business--Data processing Commercial statistics

DDC classification:

658.802 GIU

Contents:

pt. 1. Methodology. Organisation of the data -- Summary statistics -- Model specification -- Model evaluation -- pt. 2. Business Case Studies. Describing website visitors -- Market basket analysis -- Describing customer satisfaction -- Predicting credit risk of small businesses -- Predicting e-learning student performance -- Predicting customer lifetime value -- Operational risk management.

Summary: The increasing availability of data in our current, information-overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application-oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.802 GIU (Browse shelf(Opens below))	Available		40174

Browsing H.T. Parekh Library shelves, Collection: GSB Collection Close shelf browser (Hides shelf browser)

Previous							No cover image available	Next
Previous	658.802 DAY Market driven strategy: process forcreating value with a new introduction	658.802 DAY Market driven strategy: process for creating value	658.802 FIL Marketing communications: contexts, contents and strategies	658.802 GIU Applied data mining : statistical methods for business and industry	658.802 GUP Strategic marketing management: test and cases	658.802 HIE successful marketing plan : a disciplined and comprehensive approach	658.802 HIN Management information for marketing 1999-2000	Next

Gratis

pt. 1. Methodology. Organisation of the data --
Summary statistics --
Model specification --
Model evaluation --
pt. 2. Business Case Studies. Describing website visitors --
Market basket analysis --
Describing customer satisfaction --
Predicting credit risk of small businesses --
Predicting e-learning student performance --
Predicting customer lifetime value --
Operational risk management.

The increasing availability of data in our current, information-overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application-oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications.

There are no comments on this title.

to post a comment.