Indian media in a globalised world

By:

Ranganathan, Maya

Material type: Text

TextPublication details: Sage Publications India Pvt.Ltd London 2010Description: xix,275 p. 21 cm; Hard BoundISBN:

978-8132104018

Subject(s):

Social Science Mass media--Economic aspects Mass media--Social aspects

DDC classification:

302.230954 RAN

Contents:

Section 1 The Economic Aspect Section 2 The Political Aspect Section 3 The Cultural Aspect Section 4 Media Policy

Summary: his book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as 'foreign' elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media. Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	302.230954 RAN (Browse shelf(Opens below))	Available		40282

Rs.550/-

Section 1 The Economic Aspect
Section 2 The Political Aspect
Section 3 The Cultural Aspect
Section 4 Media Policy

his book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as 'foreign' elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media. Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities.

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