Case studies in consumer research
Material type: TextPublication details: ICFAI Centre for Management ResearchISBN:- 8 189 410 172
- 658.8342 CAS
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | H.T. Parekh Library | GSB Collection | 658.8342 CAS (Browse shelf(Opens below)) | Available | 40386 |
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658.8342 BAT Consumer behaviour: text & cases | 658.8342 BER Contagious: How to Build Word of Mouth in the Digital Age / | 658.8342 BLA Contemporary cases in consumer behaviour | 658.8342 CAS Case studies in consumer research | 658.8342 COL Consumer behaviour and the arts: a marketing perspective / | 658.8342 DES Consuming behaviour | 658.8342 DES Consuming behaviour |
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