Strategic brand management

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Material type: Text

TextPublication details: Oxford University PressISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 ELL (Browse shelf(Opens below))	Available		40707

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Previous	658.827 DEA Customer ovsession: how to acquire, retain, and grow customers in the new age of relationship marketing	658.827 deC Creating powerful brands: in consumer, service & industrial markets	658.827 DYE Rising tide: lessons from 165 years of brand building at Proctor & Gamble	658.827 ELL Strategic brand management	658.827 FIN Competing for choice: developing winning brand strategies	658.827 FRA The science and art of branding	658.827 FUT Future of branding	Next

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