Winning in emerging markets :a road map for strategy and execution

By:

Khanna, Tarun,; Palepu, Krishna G,; Bullock, Richard J

Material type: Text

TextPublication details: Harvard Publications Boston 2011Description: xii,247p. PbkISBN:

9 781 422 143 896

Subject(s):

Commerce Globalization - Economic aspects International business enterprises Marketing - Management

DDC classification:

658.4012091724 KHA

Contents:

Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena

Summary: Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.4012091724 KHA (Browse shelf(Opens below))	Checked out to Ankit Singhal (KF57)	01/09/2024	40749

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Introduction --
The nature of institutional voids in emerging markets --
Spotting and responding to institutional voids --
Exploiting institutional voids as business opportunities --
Multinationals in emerging markets --
Emerging giants : competing at home --
Emerging giants : going global --
The emerging arena

Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.

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