Wells, William D Et.al <br/><br/>
Advertising principles and practice 

 - 7 
 - New Delhi  Pearson  2013 
 - XXVIII,592p. 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL