Kishen, Ram & Dutta, Nalini <br/><br/>
Strategic brand management 

 - 
 - New Delhi  Ane Books  2013 
 - iv,310p. 
<br/><br/><label>ISBN: </label>9789382127253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management; Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 KIS