Lovelock, Christopher Et.al <br/><br/>
Services marketing: people technology strategy 

 - 7 
 - New Delhi  Pearson  2012 
 - XXI,683p. 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804 LOV