Keller, Kevin Lane <br/><br/>
Strategic brand management 

 - 4 
 - New Delhi  Pearson  2018 
 - xxix,586p. 
<br/><br/><label>ISBN: </label>9789332542204. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management; Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL