TY  - BOOK
AU  - Zeithaml, Valarie Et.al
TI  - Services marketing:  Integrating  customer focus across the firm
SN  - 9780070700994
U1  - 658.804 ZEI 
PY  - 2011///
CY  - Delhi
PB  - Mc Graw Hill
KW  - Marketing
ER  -