Iacobucci & Kapoor <br/><br/>
Marketing Management what's inside: an innovative approach to learning and teaching Marketing Management 

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 - Delhi  Cengage  2011 
 - V, 270p  27 cm ; Pbk 
<br/><br/><label>ISBN: </label>9788131510162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 IAC