Zeithaml, Valarie A & Bitner Mary Jo <br/><br/>
Services marketing integrating customer focus across the firm 

 - 3 
 - New Delhi  T M H  2004 
 - XX, 668p 
<br/><br/><label>ISBN: </label>070530424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI