Kotler, Philip Et.al <br/><br/>
Marketing management : a south Asian perspective 

 - 13 
 - Delhi  Pearson  2009 
 - XLVIII,  657p. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT