TY  - BOOK
AU  - Gorchels, Linda
TI  - Product manager's field guide: practical tools exercises and resources for improved product management
SN  - 7597073/ 9780071410595
U1  - 658.5 GOR 
PY  - 2003///
CY  - New Delhi
PB  - T M H
KW  - Product management
ER  -