Clow, Kenneth E & Baack, Donald <br/><br/>
Integrated advertising promotion and marketing communications 

 - 4 
 - New Delhi  Pearson  2013 
 - 478p. 
<br/><br/><label>ISBN: </label>9788131763292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing; Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO