Business and community : the story of corporate social responsibility in India
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- New Delhi Sage 2013
- XVII, 392p Pbk
Gratis Rs.995/-
Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold: - To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society - To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individualsmpanies in the history of Indian CSR- To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research.