Gronroos, Christian <br/><br/>
Service management and marketing : customer management in service competition 

 - 3 
 - New Delhi  Wiley India  2012 
 - X, 483 
<br/><br/><label>ISBN: </label>9788126512874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries- marketing ; Customer services
<br/><br/><label>Dewey Class. No.: </label>658.8 GRO