TY  - BOOK
AU  - Cron, William L & Decarlo, Thomas E
TI  - Sales management concepts and cases
SN  - 9788126526383
U1  - 658.81 CRO 
PY  - 2013///
CY  - New Delhi
PB  - Wiley India
KW  - Sales management case studies ; Marketing
ER  -