Batra, Rajeev Et.al <br/><br/>
Advertising management 

 - 5 
 - New Delhi  Pearson  2012 
 - 750p. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT