Kotler, Philip Et.al <br/><br/>
Principles of marketing 

 - 13 
 - New Delhi  Pearson  2012 
 - XIX, 514 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing ethics
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT