Kapoor R & Madichie, Nnamdi O <br/><br/>
Consumer behavior : text and cases 

 - 
 - New Delhi  T M H  2012 
 - XVII, 426 
<br/><br/><label>ISBN: </label>9780071078108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior ; marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8342 KAP