TY  - BOOK
AU  - Kapoor R & Madichie, Nnamdi O
TI  - Consumer behavior : text and cases
SN  - 9780071078108
U1  - 658.8342 KAP 
PY  - 2012///
CY  - New Delhi
PB  - T M H
KW  - Consumer behavior ; marketing research
ER  -