TY  - BOOK
AU  - Prahalad, C K & Doz, Yves L
TI  - Multinational mission : balancing local demands and global vision
SN  - 9780029250501
U1  - 658.049 PRA 
PY  - 1987///
CY  - New York
PB  - Free Press
KW  - International business enterprises
ER  -