Wilson, Richard M S & Gilligan, Colin <br/><br/>
Strategic marketing management : planning implementation and control 

 - 3 
 - U S A  Elsevier  2005 
 - XII, 867 
<br/><br/><label>ISBN: </label>9788131223765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.802 WIL